Fractional CMO
& GTM Advisory
for B2B SaaS Startups
Do any of these issues sound familiar?
• Sales, marketing, and customer success are not aligned on goals and processes.
• Wins come from individuals, not repeatable playbooks.
• Many of your wins are not from your Ideal Customer Profile (ICP).
• Founders are attempting to directly manage junior marketing staff.
• You believe your demand generation should be contributing much more.
• You are unsure how to allocate marketing and sales budgets between channels.
• Most marketing and sales reporting is not actionable.
• There are too many initiatives and priorities for marketing and sales.
Why hire a Fractional CMO?
Startups often need senior-level strategic marketing and GTM expertise but may not have the resources or the need for a full-time leader.
A fractional CMO brings valuable experience and skills to the table without the commitment of a full-time CXO salary.
GTM Strategy
Launch with confidence – whether it’s your initial GTM, a product or feature launch, or a a regional GTM, a tailored strategy will align marketing and sales behind common goals, messaging and assets.
Demand Gen
Fuel your startup's growth engine with a demand gen strategy that sales loves, not complains about. We can help you explore organic, SEM, paid social, ABM, events and more channels.
Agency Management
Need to hire an agency, but not sure who will be the right partner? Or how much to pay? Or how to monitor their performance? Agencies give their best work when proactively managed with agreed KPIs.
Marketing Coaching
Just like a full-time CMO, a fractional CMO serves as a coach to the marketing team (and the founders), elevating their understanding of great marketing and aligning with best practices.
Content Strategy
You’ve already discovered that B2B tech is one of the toughest niches for creating and distributing great content. The right content can fuel your campaigns, outreach and social media, while supporting SEO and PR.
Tech Stack
Currently have a mess of half-adopted tools? Multiple tools that don’t talk to each other? Need to migrate to a more scalable setup? We can help you to optimise your current stack and create a system to evaluate new purchases.
About Chris Higgins
With over 18 years of marketing experience, I am a seasoned marketing leader specializing in crafting and executing global strategies in the B2B SaaS domain. Having built and led high-performing teams from the ground up, I've driven demand and lead generation across multiple channels, managed significant marketing budgets, and ensured optimal ROI.
My expertise encompasses GTM strategy, demand generation, product positioning and messaging, regional/field strategy, performance optimization, brand building, SEO, content marketing, and event management. A strong proponent of data-driven decision-making, I consistently measure, analyze, and refine strategies for maximum effectiveness.
My extensive leadership roles have cultivated strong collaborative relationships across sales, product, and executive teams, ensuring aligned objectives and seamless execution.
Originally from Australia, i have also worked in India, the US and UK, and am now based in Mumbai
