Chris HigginsMar 44 min readGTM Playbooks Are Breaking - Here’s What Top SaaS Teams Are Doing DifferentlyIf your sales and marketing playbooks have not had a major refresh since 2022, you are already behind. The SaaS GTM environment is...
Chris HigginsSep 18, 20241 min readWhich pain points does your product solve?Your prospects and customers do not care about your product the way you do. 🛠️ I often speak with early-stage founders who are naturally...
Chris HigginsSep 18, 20242 min readIf more than 50% of your sales reps miss their quota, the problem is youIf more than 50% of your sales reps miss their quota, the problem is you, not them. 🚨 The percentage of reps hitting quota often gets...
Chris HigginsSep 18, 20241 min readThe fastest way to make your website betterThe fastest way to make your website better: Improve your hero copy. In 90% of B2B SaaS websites, the hero text is confusing. It doesn’t...