One of the understated benefits of a fractional CMO = focus. 🎯

Most startups want to do too many things in marketing. There is inbound, outbound, content, events, advocacy, partnerships, PR... the list is endless. 📈📊📅

Lots of marketing teams are inefficient because they are trying to do too much at once and not getting enough traction on anything.

A fractional CMO (while you are not ready for a full-time CMO) can create focus by identifying the most important and most impactful marketing activities. 

If you have your CMO for one day each week (e.g., 20% of the time of a full-time employee), then both the CMO and the founders need to be very intentional about the scope of work. 

How should that 1 day each week be spent for the greatest impact? 🤔

• Training and coaching the marketing team? 📚
  

• Developing dashboards and reports for accurate performance tracking and faster decision making? 📊🕒

• Sourcing the right agencies and freelancers? 🤝 
  

• Optimizing ad campaigns? 🎯💻
  

• Building alignment between marketing and sales? 🔄🤝

The answers will be different for each company. 🌟