The fastest way to make your website better

The fastest way to make your website better: Improve your hero copy.

In 90% of B2B SaaS websites, the hero text is confusing. It doesn’t clearly say what the product is or who it’s for. 🤔

When a prospective customer lands on your website, they want answers to two things:

1 What is this?

2 Is this meant for me?

Stop making your visitors work so hard to figure out what you do. 🛑

Here are some unclear hero text examples (note: some have subheadings not included here):

🔸 Delight employees, deliver growth

🔸 Your Data & Your Vision, Empowered by Our Innovation

🔸 Developer Productivity Solved

🔸 Everything you need to get new clients

🔸 Mounting up Harmony in Your Workplace

🔸 Cloud Computing, Simplified

🔸 Digital Drives Efficiencies, We Drive Digital

Now, here are a few that do a better job with describing the ICP and offering:

🔹 Enterprise Cyber Risk Management

🔹 World’s first Voice-AI that conducts a complete interview

🔹 Create a Custom AI Chatbot for Your Website in Minutes

🔹 KPI dashboard for SaaS Marketing teams

How to improve your hero text:

🔹 Describe your ICP and what your product actually does for them.

🔹 No typewriter effects (where one word keeps changing).

🔹 No rotating lines or carousels that change the entire hero banner.

If you can’t do this, you’ve got bigger problems than just your hero text. 😬

I work with founders at B2B SaaS startups on their GTM strategy and execution. DM me if you would like to chat about your messaging.