Which pain points does your product solve?

Your prospects and customers do not care about your product the way you do. 🛠️

I often speak with early-stage founders who are naturally excited about their new product. They’re building something innovative and powerful, envisioning a future where their product can change the world. 🌍✨

But then, they’re disappointed when they show the prototype to prospects and the response is, "Sure, it's nice." 😐

Here’s the reality:

🔹 Your prospects DO NOT CARE about your product or the blood, sweat, and tears you’ve poured into it.

🔹 They don’t care about your vision for the future.

Your prospects have a pain point that they want to solve to make their lives better.

To some extent, they’re willing to pay for a solution.

The pain point could be as broad as "grow revenue" or as specific as "prevent vulnerabilities in our K8s clusters" or "make employee expense reimbursements less annoying." 💡💸

When you take your product to the prospect, you need to show how you solve their pain point to provide a positive outcome.

The outcome is often one of:

🔹 Save money

🔹 Make money

🔹 Save time

🔹 Save resources

🔹 Do more, faster

🔹 Protect reputation

(In general, companies will pay more for things that impact their bottom line. 💰)

You need to sell your product as:

Solves pain point ➡️ Creates positive outcome.

This approach allows you to get much faster feedback on whether the pain point really matters as much as you think it does, and how much the prospect is willing to pay to solve it.